As we move through 2025, the question remains: What were the ‘hottest’ items of 2024? Thankfully, the Lyst Index has compiled its final ranking of fashion’s most sought-after products for Q4.
The formula behind this list factors in social media mentions, engagement metrics, and shoppers’ behavior—such as online and offline searches, product views, and sales—over a three-month period.
From Coach’s Brooklyn bag to Massimo Dutti’s Penny Loafer, these are the standout pieces everyone is talking about this year. The Coach Brooklyn bag makes its second appearance on the list (it also ranked in Q3) and takes the spotlight as this quarter’s Hottest Product, with searches soaring by 46% in Q4. Meanwhile, the Coach cherry bag charm is capturing the attention of Gen Z, tapping into the growing trend for personalized accessories.
Top 1: Coach – Brooklyn Shoulder bag
Bella Hadid’s favorite bag makes its second appearance on the list (it also ranked in Q3) and takes center stage as this quarter’s Hottest Product, with searches soaring by 46% in Q4.
Top 2: UGG – Classic Ultra Mini Boot
UGG, a Gen-Z favorite, makes a triumphant return to the Hottest Brands list. While UGG typically experiences popularity, this quarter’s demand is extraordinary: Searches for the brand have surged by 358% in the past three months, and have risen 12% compared to last year.
Top 3: Miu Miu – Fleece
Favored by celebrities like Hailey Bieber, these sweatshirts seamlessly blend style and functionality. And who better to perfect that mix than Miu Miu, the hottest brand of the moment?
Top 4: Coach – Cherry Bag Charm
Coach’s Cherry bag charm is capturing the attention of Gen Z, tapping into the growing trend for personalized accessories. The brand is definitely moving towards a more playful, youthful, and colorful image, as we saw in their Spring 2025 Ready-to-Wear show, which featured stickers and other charms.
Top 5: COS – Cashmere Sweater
COS always knows how to make the best, basic, long-lasting, and elegant wardrobe samples—and this sweater made the list for exactly those reasons.
Top 6: Wardrobe NYC – RHW Blazer
Designed by model and actress Rosie Huntington-Whiteley in collaboration with Wardrobe NYC (and worn by Beyoncé herself), this dress-blazer features a sculptural silhouette that flatters the wearer’s shape.
Top 7: Skims x The North Face – 2000 Retro Nuptse Jacket
Skims: A brand that continues to shine through its collaborations. Following the success of their partnership with Dolce & Gabbana, Skims has now teamed up with The North Face. This collaboration follows the creative path of previous partnerships (like the one with Beats, the headphones), focusing on a curated range of products in a color palette.
Top 8: Charlotte Simone – Coat
Are you really an IT GIRL if you do not own one of these? Charlotte Simone is known for being worn by the the most stylist stars of our generation: Dua Lipa, Suki Waterhouse, Miley Cyrus… and even Madonna are obsessed with it. Their “As Seen On” page goes on and on showcasing their amazing clientele.
Top 9: &Daughter – Ada Cardigan
The Ava cardigan is the must-have knit of the season, having gone viral on TikTok for its red crew neck style this winter. It’s also a wardrobe staple beloved by Jennifer Lawrence.
Top 10: Massimo Dutti – Penny Loafer
Are we bidding farewell to ballerinas in 2025 and embracing loafers instead? Last year, ballerinas dominated the fashion scene, but is it time to move on and make loafers our new go-to? While British Vogue may not agree, only time will tell what the future holds…
Ariadna Aragonès Cantero 
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